Coach Core support UK Coaching’s Nationwide Recruitment Drive

In response to post-pandemic health challenges, UK Coaching is using UK Coaching Week to launch a nationwide recruitment drive for new coaches.

By James Burbidge · 6th June 2022

UK Coaching – the UK’s leading charitable organisation for physical activity and sports coaches – is leading a nationwide recruitment drive to expand the coaching workforce: ‘#Born2Coach’. The initiative will see the organisation engage with several of the nation’s leading sports over the next ten years, to create and advance more coaches and ensure the nation has more opportunities to be active.

As a charity focused on getting more people from diverse backgrounds into the coaching workforce, Coach Core fully understands the importance of this initiative in overcoming challenges around recruitment and retention, and we are delighted to be able to support it.

Coach Core have already supported over 600 young people into coaching apprenticeship roles since 2012 working with circa 200 employers. We have ambitious targets of doubling our total apprentice intake from just under 600 to over 1000 by Spring 2024. So we are on the lookout for:

The announcement comes at the start of UK Coaching Week – the annual national awareness campaign which empowers athletes, coaches and the public to celebrate great coaching.

Despite individual challenges, common themes have emerged around the need to inspire and create more opportunities for young people into coaching, as well as those from diverse communities. The collaboration will ensure coaching becomes more accessible, inclusive and innovative than ever before.

Coaches encourage people to be more active, more often, and positively influence lives and communities. A total of 6.6 million people (14% of the adult population) gave up their time to support others to be active from November 2020-21. However this is a fall of more than 3.1 million people compared to the previous year*, and follows a drop in numbers in the years prior to the pandemic.

To support the recruitment drive, UK Coaching has launched ‘#Born2Coach’ – an initiative that aims to significantly boost the coaching workforce by inspiring people to become coaches and empowering current coaches to enhance their skills.

*Sport England’s Active Lives data for Nov 2019-20

“As we learn to live with COVID and seek to recover from the challenges of the last couple of years, we want to play our part in supporting more people taking part in physical activity and sport. Coaches will be an important conduit for engaging a broader range of people from more communities in physical activity and sport, which will improve the nation's health and happiness.

We are proud to be spearheading this industry-wide partnership to provide deeper insight into the life of a coach, and what great coaching looks and feels like. With the help of our network of physical activity and sports organisations we will empower existing coaches and recruit the next generation of coaches.”

Mark Gannon, UK Coaching CEO


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