Why Hire an Apprentice

Here's why we believe more employers in the sport, leisure and activity sector should be considering apprentices as a core part of their workforce.

The sport, leisure and activity sector lags behind others in using apprenticeships, which doesn’t seem right. Sport gives you the skills to develop, and this ethos is the same with apprenticeships. Hiring an apprentice allows you to: 

Reduce the cost of employing casual sports coaches
We know that hiring casual employees can be an expensive and time consuming process. In hiring an apprentice, you will bring in someone who can work across a range of areas in the business – including events, administration, marketing and more. Yes, you are committing to them for over a year, but the value you get is tremendous.

Have staff who understand your values and mission
Casual employees come and go, and many are in the workplace for only as long as it takes to deliver their session. Employing a full time apprentice will bring consistency and reliability across your operations. In addition, they will have a much deeper understanding of what your organisation does, and develop better connections with colleagues and customers. All that means a higher quality of work and greater commitment to your cause.

Gain new insights and perspectives
Evidence shows hiring an apprentice will allow you to diversify your workforce whilst also better understanding and responding to the needs of your local communities. This can aid competitive advantage.

Gain new skills
Apprentices are eager to learn – they wouldn’t be on an apprenticeship if they weren’t. You will benefit from their up-to-date training, and they’ll soak up everything you teach them, meaning you can mould them into the exact type of workforce you need.

What does a Coach Core apprenticeship offer on top of all that?

In brief:

  • We provide a grant towards the cost of taking on a Level 2 apprentice
  • The reward of mentoring a person who has experienced challenges when accessing education and employment. You will help them develop personally and professionally – giving them a brighter future 
  • An apprentice who can connect with local, disengaged communities 
  • The support of a local consortium of other Coach Core apprentice employers and support staff
  • The support of our national partners
  • Apprenticeships may seem daunting, but we can help make it simple as we’ve been doing this since 2012

You can find out more about the Coach Core apprenticeships here.


Register your interest

If you'd like to work with us, or find out more, you can head over to our registration page.



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