Coach Core & UK Sport: Using major events to create major change
Coach Core announces partnership with UK Sport to transform lives and communities by embedding apprenticeships into the county’s sporting events.
UK Sport has played a pivotal role in transforming the UK’s high-performance sporting system since 1997, investing National Lottery and Government funding to develop world-class athletes, events, and infrastructure. But its commitment goes beyond competition—every National Lottery-funded UK Sport event must have social impact at its heart and deliver positive, lasting change across areas including health and wellbeing, employment skills and EDI, alongside embedding environmental sustainability into event operations.
To support major events in their ambitions and relieve pressure on event managers, Event Social Impact Partners like Coach Core will deliver scalable, evidence-based programmes across UK Sport’s events programme.
Our ambition is to use the platform of major events hosted in the UK to deliver meaningful, societal change into host communities. By establishing these partnerships and making them available to the sector, we believe that they will supercharge the work already being carried out by event hosting partners or help deliver on their ambitions that they don’t have capacity to achieve.
Nearly one million young people are not in education, employment or training, with the disadvantaged, deprived and under-represented most affected. We know that unemployment at this age affects life-long earnings and well-being, further exacerbating these unfair differences.
The role offered through UK Sports events will be across a range of areas, including coaching, event management, marketing, logistics, and customer experience. As with all Coach Core apprenticeships, we will be seeking to offer the roles to people facing barriers, discrimination and lack of opportunity. These apprenticeships will serve as launchpads for the young people’s careers, giving them the experiences, skills and training to build for long-term success. They will ensure the event’s workforce reflects the communities they represent, and create a pipeline of diverse, skilled professionals who will shape the industry’s future. This partnership ensures that major sporting events drive long-term employment and workforce diversity, not just one-off experiences.
We are incredibly proud to be a UK Sport Social Impact Partner, using major sporting events to create real change for young people. This partnership isn’t just about filling event roles—it’s about building a skilled, diverse workforce that reflects the communities these events serve. From event management to marketing and logistics, these apprenticeships will provide hands-on experience, qualifications, and direct pathways into long-term employment. Too many young people still face discrimination, barriers, and a lack of opportunity. By embedding apprenticeships into the delivery of these events, we can ensure they don’t just inspire, but create meaningful opportunities that extend far beyond the competition—delivering real, lasting change for individuals, communities, and the sports sector as a whole.