From Taking Part to Taking the Lead: Will’s Story
After joining BADU Sports at just 11 years old, Will has come full circle. Now a Coach Core apprentice, he's using his sports coaching apprenticeship to help young people build confidence through sport in the very same community that helped shape his own journey.
At 11 years old, Will first joined BADU Sports as a participant. Years later, he’s returned in a very different role. As a Coach Core apprentice, Will is now using his sports coaching apprenticeship to help deliver opportunities for young people, encouraging them to get active, build confidence and realise their potential through sport.
It’s a full-circle journey that highlights the lasting impact of investing in young people. Today, the young person who once benefited from BADU’s support is helping create those same opportunities for others.
Starting a Sports Coaching Apprenticeship
When the opportunity to join Coach Core arose, Will saw it as a chance to gain experience, develop new skills and build a future in sport.
Starting the apprenticeship gave him his first real insight into working life, helping him understand the responsibilities that come with coaching and supporting young people.
“I feel like I’ve had a really good experience working as an apprentice with Coach Core and BADU. As this has been one of my first experiences of working, I think it has really opened my eyes to the world of coaching and what it’s like to work in a professional environment.”
Growing in Confidence

One of the biggest changes Will has noticed throughout his apprenticeship is the growth in his own confidence.
Taking on more responsibility and leading sessions regularly has helped him become more comfortable communicating with others, making decisions and stepping into leadership roles.
“I feel like I’ve gained a lot more confidence in myself since starting the apprenticeship. My communication and leadership skills have improved a lot.”
The sports coaching apprenticeship has helped Will develop valuable leadership, communication and coaching skills that will support him throughout his career.
Learning to Support Every Young Person
Supporting young people with Special Educational Needs and disabilities (SEND) challenged Will to adapt his coaching approach.
Throughout his apprenticeship, Will has supported children with a range of needs, including those who sometimes found it difficult to engage with physical activity. Learning how to adapt sessions, build relationships and understand what works best for each young person has been an important part of his development.
“At first, I found it challenging to get everyone involved, but as I got to know the children better and understood what worked for them, I started to see improvements.”
By stepping outside his comfort zone and learning from experienced colleagues, Will has grown into a coach who understands the importance of creating inclusive environments where every young person has the chance to succeed.
Making a Difference Through Sport
For Will, the most rewarding part of the apprenticeship has been seeing the impact he can have on young people’s confidence.
One moment that stands out is his work on a Wake Up Shake Up club, where he supported SEND children who often struggled to participate in PE and physical activity. Over time, he saw attendance increase and confidence grow as more children got involved in sessions.

“More children began attending and enjoying the sessions, which was really good to see. I was also proud that some of them became more confident and willing to join in with their normal PE lessons, as this was something they had struggled with before.”
Giving Back to the Community That Supported Him

What makes Will’s journey particularly special is that he’s now helping create opportunities for young people in the very place where his own journey began.
“I think these experiences have helped me become more confident in myself and in my ability to be someone the children can look to for support and guidance.”
Looking Ahead
The apprenticeship may be coming to an end, but for Will, this feels like just the beginning.
Having gained confidence, leadership skills and valuable coaching experience through Coach Core and BADU Sports, he’s now looking ahead to the next stage of his journey. Whether that’s continuing to work with young people, progressing his qualifications or taking on new coaching opportunities, he’s determined to keep building on everything he’s learned so far.
“I’m really looking forward to continuing my coaching journey and building on the skills and confidence I’ve gained throughout the apprenticeship.”
For Will, coaching is about more than sport. It’s about helping young people believe in themselves, overcome challenges and reach their potential. As he continues to develop his career, he’s committed to creating the same opportunities that once helped shape his own journey.
Start Your Own Journey
Find out more about Coach Core apprenticeships and discover where a career in sport could take you.